Texas Government Insider Advertising Rates and Specifications

Go Back to the Texas Government Insider

Circulation Information:

SPI has published the Texas Government Insider (TGI), a weekly e-newsletter, to rave reviews for more than five years. We currently have a distribution list of more than 29,000, although our readership is actually considerably larger since many associations, organizations and groups distribute the newsletter to all their members. TGI reaches multiple levels of decision-makers at every single state agency in Texas as well as executives in all of the major cities, counties, school districts, universities and community colleges in the state. We are regularly approached by statewide organizations that are interested in providing a link to TGI on their Web site and in distributing our newsletter to their membership...and we always grant this type of permission which continues to broaden our readership. The bulk of TGI subscriptions are from public sector individuals, although we also have a very loyal private sector following. If you would like to review the current issue of TGI, click here.

Rates and Specifications:

To ensure maximum marketing reach, all TGI advertisements will have a minimum three-month run. The premier advertising slot, which will run directly below SPI CEO Mary Scott Nabers' weekly column, will have a minimum six-month run. To provide space for additional company/product information, we will allow "click here" text in each ad which will take readers to a full-size SPI-hosted informational page which is fully customizable. Pricing and placement for all TGI ads are as follows:

PLATINUM - $250 per week (min. six months)

Placement: Top, right-hand side advertisement directly below Mary Scott Nabers' weekly column
Size: 207 x 154 pixels ( view example )
Note: You can choose to run the same ad weekly throughout this period or you can change the content of the ad once per month provided SPI receives "camera ready" ads with ample lead time.

GOLD - $200 per week (min. three months)

Placement: Right-hand side advertisement in upper area of column; will run between news stories
Size: 207 x 110 pixels ( view example )
Note: You can choose to run the same add throughout this period or you can change the content of the ad once per month provided SPI receives all three of your "camera ready" ads with ample lead time.

SILVER - $150 per week (min. three months)

Placement: Right-hand side advertisement in mid to lower area of column; will run between news stories
Size: 207 x 110 pixels ( view example )
Note: You can choose to run the same ad throughout this period or you can change the content of the ad once per month provided SPI receives all three of your "camera ready" ads with ample lead time.

BRONZE - $100 per week (min. three months)

Placement: Below the "Calendar of Events" column at the bottom of TGI
Size: 234 x 95 pixels ( view example )
Note: You can choose to run the same ad throughout this period or you can change the content of the ad once per month provided SPI receives all three of your "camera ready" ads with ample lead time.

DISCOUNTS

We offer discounts for the purchase of TGI ads on an annual basis. You can choose to run the same ad for 52 weeks or you can change the content of the ad once per month provided SPI receives "camera ready" ads with ample lead time. Please contact us for more information on discount rates.

All TGI ads should be "camera-ready" in a PDF, JPEG or GIF file.

Issuance and Advertising Closing Dates:

The Texas Government Insider is published every Friday except for the weeks of Thanksgiving and Christmas. Advertising copy closing date is two weeks prior to publication.

Editorial Discretion and Advertising Content:

SPI maintains overall editorial discretion regarding the content of all TGI ads and reserves the right to refuse advertisements which do not meet our publishing guidelines. Advertisements should not be of a political nature nor should they contain animated or moving content.

TGI Advertising Contact:

Please contact Patti Maugham at (512) 531-3900 or e-mail her at pmaugham@spartnerships.com if you would like to purchase one of the TGI advertising slots or if you have any questions regarding our advertising program.

OF IMPORTANCE TO NOTE:

There are a small number of ad spaces in TGI and these will be reserved on a first-come, first-serve basis. Please contact SPI as quickly as possible to be assured of being able to secure the location you prefer.
Advertising costs are subject to change but no changes will ever occur during the course of a contract. Simply put, a six month or one year contract will ensure that no advertising rate increases apply for that period of time.

Go Back to the Texas Government Insider